About Password Psychology

Many hackers from cracking the password entry is started! But the decryption password becomes important from a required course, I would like to talk about today is not how to cracking the password, but an article on the psychology password! If the following just some of Liezi similar set your password, then please change it immediately, your password is compromised the possibility of very big!

Firstly I should say many thanks to password protect the root method, the password set when he finished, the testing program will automatically prompt password insecurity, until the ROOT password changed without rules. So, these passwords with a password is a waste of effort to analyze the psychology of the! Our main needle is some ordinary user! When we set the password when most people are familiar with their own words, so make them easy to remember! No way, people are born lazy! So what words are easy to remember that! Is it not law? We can do a psychological test! The test is taken out from college, I had 100 students, and then ask them to write two words! And tell them the word is the password for the computer is very important, and the future utilization rate is very high! Asking them to consider carefully as possible!

Well! Let's analyze the test results now!

1, with a maximum of their Chinese pinyin. 37

This tells us that a password cracking dictionary file should be listed on China's special! Use the names of some Chinese Pinyin dictionary file!

Such as: wanghai, zhangli, shenqin and more!

2, using 23 commonly used English words

Many of them have spent a very specific meaning of words, such as: hello, good, happy, anything, and so on!

3, using the computer that often appear in word 18

These words there are operating system commands, such as: system, command, copy, harddisk, mouse, and so on!

4, with their date of birth 7

Years on which different! However, 3 of them with the date that the Chinese popular method! If 970203,199703,050498, etc.! These tests the same two words, 21 people, nearly the same 33 people!

Although there are some people I did not used to categorize them, but still a regular! Hopefully the above can give you the decryption of psychological tests to bring some enlightenment! But not to the violent methods of the blind!

On so many password guessing method, of course, talk about how to protect your password is not compromised, please observe the following principles:

[1] do not have birthday as your password (too easy to guess the Rights)

[2] do not have serial number as your password (unless you infinite ordinal number)

[3] do not have ID number as your password (LetMeIn! There guess function Ye ID numbers)

[4] do not get this in the dictionary word as your password.

Some say so in accordance with the above, look like the most is not easy to guess passwords, and he is best remember it?? The answer is: with a sense of words as their passwords, such as: NoOneCanCrackIt is difficult to guess a password type , based on the principles of law that password guessing your password is not to make some updates, or some case to swap?? If your password is coolfire, advise you to change CoolFire or coolfires (plus plural " ; s "), so guessed a lot of chances on the small.







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Photoshop Production - wire and spark

Hello, everybody, we met again, this time to tell you is how to make real use of Photoshop and wire EDM, are old friends, greeting more than that if we start to learn it.



1, create a new document size 500X500 pixels, select the pen tool pen. Drag a "S" shaped lines. Name this path for the "Wire". Click the maximize button the document shows all of the canvas.



2, select the Airbrush paint spray tool, as shown by the establishment of a brush.



Create a new channel, called "Wire Lighting". Choose your path to start building the Wire, right-click and select Stroke Path. In the drop-down menu select the Airbrush tool, click OK. Then, hold down the Ctrl key to click the M key to open the curve adjustment, according to the figure set up. Or download this setting can be imported in the dialog.

Set the left picture to see the results.





3, Create a new layer, named "Wire Layer". Select Paintbrush tool and then shown setting up of a pen. Right-click the Wire path, choose Stroke path, but this time we in the drop-down menu, select the Paintbrush tool. Click ok. Well, we get a line similar to the previous step. The color line is that you start applying the Stroke command to set the foreground color, here we are in the foreground color is red.





4, Wire layer as shown by application of filter Lighting Effects. Then shown with curve adjustment Ctrl + M, or here to download the settings.







5, where basically we have completed the wiring of production, let us look at a slight adjustment. According to the figure set with Noise filter. Remember that this layer on the wire.






[Next]



6, double-click the wire layer to bring up the layer style menu Settings dialog box, apply Inner Shadow style, the default settings, OK. In order to remove the wire wrapped round his head, we generally select a range, and then deselect Ctrl + Shift + I, and then click the Del key to delete the rest. Well, we got some wires, the next thing is to make this wire and copper wire inside.



7, do you copy just the wire, we just do wire copy layer, Ctrl + T slightly reduce the width of this wire, then put a layer of wire on the start of the following layers. Or in this layer, press Ctrl + U to open hue saturation adjustment, according to the figure set. Then the above steps and then joined the Lighting Effects filter, cut off both ends of the round wire, Kazakhstan, and now we get a copper wire, simple, right? If you wish Noise filters can also add the results as shown below.



Wires do the following, we will make the spark, hitting two wires together to produce sparks, is not it exciting? Real life I can not play this game, but this time we use Photoshop to play with, very safe.

1, the establishment of two co-wound wires, an exposed copper wire near each other.

Production of electric spark, if the wire too, can reduce the size of the Ctrl + T, when produced in front of several layers, you have to merge them, until you figure the level of board and similar.





EDM layer is the layer before the layer of copy, we will add the following to spark this layer.

2, create a 250X250 file, start the production of spark. Add filter Filter> Render> Clouds, then Filter> Render> Difference Clouds, and then adjust the Levels Image> Adjust> Levels, final Image> Adjust> Invert. Now select Image> Adjust> Hue / Saturation to adjust the hue and saturation, the Colorize option to hook on a kind of adjustment as shown on the right color. In a few steps, if you get a different picture on the right image and you can try to adjust levels and color over saturation, lots of production, there will be feeling. Create a lightning effect, I chose a part of a spark between the wires, you can find a part you like, copy, and then we need to rotate and then placed in the production of documents in the wire electric discharge effect. When will automatically paste the new layer, this layer and top layer of our copy out sparks merger will achieve the icon effects. Here you need to pay attention to is that you copied to regulate the level and the need to produce the spark wires spark level position, making exactly the spark the two ends of wires and two contacts. Together we named this the Spark.





3, a good start for animation effects. Click the menu File> Jump to> Image Ready .. or the shortcut key Ctrl + Shift + M.

Select Sparks layer application 25% Lens Flare filter, the flash of the camera placed in the middle of the first two wires, click OK. Then copy this layer, again using Lens Flare filter, set the 45% level of board as shown.





4, now we can begin animation. Click the left side of the above two eyes, making them invisible. In the Animation panel, click the "Duplicates current frame" button five times, and then click Sparks layer of the eye to make it visible, and then click a "Duplicates current frame" button, then click the Sparks layer of the eye so that it is not visible, but also Click a "Duplicates current frame" button, then click the Sparks Copy layer of the eye to make it visible, and then click a "Duplicates current frame" button, then click the Sparks Copy layer of the eye so that it is not visible, and finally click " Duplicates current frame "button five times. Now, we have 13 of the animation, namely: Frames 1-5: Wires layer; Frame 6: Sparks layer; Frame 7: Wires layer; Frame 8: Sparks Copy layer; Frame9 -13: Wires layer. we must pay attention to each frame should show the name of the layer.





Ok, we have completed the animation, quickly save the export it!






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Switch to a three-year-old can not afford to skip how should I do?

We are raised to "volunteer work" concept, the three-year-old had a normal age, can now have connected with the occupation, and to give a special meaning. When a talent 25 years old, it has been consciously or unconsciously thinking, quick 30, and was up front. But really to three years old, his is still a general staff, how do? In fact, age, and ability to pay is not up things in the community is very common.

Shu-day consultation cases:

Zhang Yu with other children to participate in college entrance examination, as is the book filled the University of volunteer management major. Graduated from college, Zhang Yu know this is not a good industry, universities had the very unhappy. Graduated from college, finally decided to give up their own library management professional, re looking for other businesses, they want to develop and choose their own career path.

Yu Zhang is a introvert, do not like fighting with people, just want to be able to obtain a stable job, so that the realization of their professional changes slowly, and then to seek career development. However, the library management professional, a little edge to find a job, did not work easy to find favorite. Last resort, seek survival and development, Zhang Yu found a job easily settled, but the work is not satisfactory. The job is not happy for some time, Zhang Yu changed jobs, because no good professional, have to find a second job just has to adjust the salary, the same as with the first job is still no way to find the right career direction.

Blink of an eye, a few years later, Yu Zhang's students, some as a director, while others became the manager. And Yu Zhang has since been replaced as looking for career direction, always hovering in the clerk's official rank. 3-year-old arrived, Zhang Yu suddenly found a few years later, I still can not find career direction and more terrible things that no train any kind of professional skills.

Yu Zhang was deeply disturbed to see their students do not want to see them and think they laugh at themselves; look to see ourselves, Zhang Yu to do things that feel very seriously, the community itself is unfair. Zhang Yu do not know how, and do not know how to do the next step should be. Lost Zhang Yu own write it straight down the situation, issued Shu days, hoping for help, and ask yourself the suitability of business.

Shu-day job analysis:

According to Zhang Yu Shu-day situation as described, and Yu Zhang of mind, career, etc. The reality is analyzed.

Occupational psychology areas:

Yu Zhang is a introvert, eager to find a job and stable work, and gradually develop their own expertise. But in the past few years, Zhang Yu as professional and survival, had to force myself to work do not like working in the hope that through such frequent job-hopping ways to explore and find their professional orientation. This shows that Zhang Yu eager for success, but the anxiety of mind, what makes Yu Zhang regardless of treatment, do not have enough patience. An agitated patient to any person who does not work, no matter which company they can not be trusted, not to mention learn useful vocational skills.

Occupational aspects of reality:

Zhang Yu of the University Library Management Professional is after work and did not engage in this work, and work, almost a year to jump to explore their own career direction, leading to Zhang Yu in the last few years, has no culture a certain degree of workplace skills, not to mention the core competitiveness of the workplace. It should be said Zhang Yu is pretty bad, a three-year-old who has been in the absence of workplace skills and core competitiveness, I hope the development is very difficult to obtain.

Occupational hope areas:

Later and Zhang Yu of the QQ chat, by Yu Zhang anxiety, incoherent speech, or feel comfortable day, and Zhang Yu current best hope is the hope of business development, and gradually develop their own competitiveness. Because of his own personality as introverted or afraid to do the job well, but also feel that business is unstable and can provide a guarantee of survival.

Shu-day consultation response:

Mentality:

Shu day that Zhang Yu has been a problem with the mentality of the past, and current state of mind remains a big problem.

Zhang Yu that the students laugh at themselves, in their own career development is a bad time, the students always feel the words and deeds, are laughing at him, and in fact this does not exist, this is a kind of psychological self-Yu Zhang psychological illusion.

Zhang Yu feel to do things very seriously, social mistreatment of him, in fact, Yu Zhang a year for a job, regardless of which company to recruit Zhang Yu, Zhang Yu's departure will have because of re-recruitment and re-straighten out this post . For this reason alone, it can be fully proved, Zhang Yu do not matter very seriously.

Society, without a patient who frequently change jobs, regardless of which company will not be in reuse, not reused, there will be no way to promotion to a post, there will be no way to learn skills, there is no way for their career capacity.

From these two things, the proposed Zhang Yu Shu-day get down to the first resistance in the current work on working happily, no matter how before, first make the current job. In the current job while slowly adjust their mentality to a forgiving heart to treat their colleagues and the community, not to have grievance mentality. One who wants to get the job done, in order to be promoted promoted above should be fair and impartial state of mind, a general feel that they are aggrieved persons, could not think of a leader which will give him the opportunity.

Occupation:

Zhang Yu would like to do business, certainly not appropriate. On the one hand it was his choice of occupation over the past quit thinking, but wanted to try it; the other hand, his character is introverted, kind person who engaged in professional work, people need to spend several times more energy-oriented, can we have achieved, but also requires great patience. Obviously, even if Zhang Yu's attitude adjustment came, and business is not the best career choice, not to mention the patience of the training takes a long time fact.

Finally, according to Zhang Yu Shu days of the actual situation, Yu Zhang pointed out that the work is appropriate, some of communication does not require too much work, he is doing, in fact, is appropriate, the problem lies in Yu Zhang did not have patient, rather than other reasons.

When there is no way, first stop, bored a bored, and so improve their quality, then looked up. Thanks to the bulkhead for some time, engaged in natural positions on the understanding will be deepened and the development of the whole industry at this time there will be some understanding of nature at this time way out on.

Shu-day advice:

For Zhang Yu of this situation, Shu-day special advice other career people, older but no increase in capacity the key reasons is that they do not know do not know what should be learning. Looking for work, always hesitating, and no way to do a job, so there will be no way to accumulate to the professional development of the first payment capacity. In any case, if a person find a job, it was found that the work is not what you want, but also did not find the right direction, this time is best not to move.

This time need to do most things, is to bow their heads in the current work of boring a boring, comprehensive upgrade their literacy. Such a long time, put up a quality, professional ability of the pot of gold came out, this time will widen one's vision becomes deeper, we can see clearly the direction in front; the same time, any work required to have patience, determination will be followed, and this is the future career development is very important.

It does not help, then quickly find career counselor for help. After all, these people with professional services, and this is enough accumulated knowledge and experience to provide sufficient material and analysis of your situation, help you to establish career development.

Career planning, the top priority thing is how to dig the professional ability of the first payment, this is your future career development into the attack or retreat to the fundamental.






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What the future of "beneficial" booming

Annual salary of 100 000 is not individual

Job was being blocked everywhere, some people at the same time receive offer, let him pick four or five positions - graduate employment, for each individual, it becomes a relative concept of a 鍐扮伀涓ら噸澶?

Reporter Software College, Zhejiang University, found that the professional students, especially graduate students, welcomed by the community; they are not only a high employment rate and salary after working quite well, in between 60,000 to 200,000. So reporters think the overall situation in the employment of college graduates today can not be optimistic, the university will be able to choose a future after 4 years, "beneficial" booming profession, that without a mistake. The problem is the rapid development of economy, ever-changing world of information, how to predict four years later, popular demand? Here, we might look at some popular professional in 2006 and their employment situation of graduates, for reference.

Personnel Released: 2006 Top 10 jobs

According to Chinese Ministry of Personnel issued on its official website, "the employment of college graduates in 2005 and 2006, demand to receive Survey" shows that demand for professional students this year are relatively concentrated.

Survey, and professional needs in 2005 compared to 2006, the demand for graduates specialized in general not changed much, the top two is still the mechanical design and manufacturing classes and computer science and application of specialty. In which the top 10 needs of the professional a total of 587,126 graduates, 35.3% of the total number of demands. In addition, there is a notable feature of growth in demand for medical and health professional graduates quickly into the top 10, the demand number is 31756, and the number of 17 227 compared with last year's demand for a substantial increase is expected this part of the 2006 graduates be relatively better employment situation.

In addition to ranking the top 10 professionals, the 2006 statistics the number of more specialized needs of the region are normal, law, Chinese language and literature, economics, international trade, clinical medicine, chemical medicine, materials science, communications engineering, and financial.

In 2006 the demand for college graduates sort Professional

The total demand for graduate professional serial number of specialist undergraduate

A mechanical design and manufacture of class 111883 88095922743847

2 Computer Science and Application of Class 83652 166,074,696,117,584

3 Information and Electronic 7,057,686,764,267,917,421

4 Marketing 6,971,219,213,383,430,457

5 Management 6,124,746,943,740,618,247

6 architectural 5,047,225,893,143,813,945

7 Electrical Engineering and Automation 41945 3829273689048

English 35932 3876229189138 8

9 Medical 31756 6089180576810

10 Accounting 29951 2264181597928

View Top Specialty: FY software changes immediately following

People: Chen Bing (pseudonym), Ningbo International Software Park, a software company (own business), Zhejiang University, Ningbo Branch of the software is not the first full-time graduate students.

We are a class of more than 30 graduate students, is the Ningbo Branch of Zhejiang University School of Software is not the first full-time graduate students. Class students are basically already in the IT related industries who have some professional experience, so we should be learning more sense.

I was in 1997 from Zhejiang University computer science graduate, and has worked in several cities, university teachers, foreign staff, and later to start his own company's business, not less experienced. However, since their own business after the discovery the rapid development of IT industry, I had a number of scientific expertise is now needed updated. So, that I had this post-graduate courses, although branch in Ningbo, but our key specialized courses are teacher rushed over to the Zhejiang University, my mentor is the executive vice president of Zhejiang University School of Software red-hwa.

We just graduated last month, this session students, but because both the original work, has worked in the department, a government department in charge of information, there had been no practice, basically still in the original units. For me, the students are peer in the industry circle inside a few more friends.

I do the management of the company, before things Gaode less pure business, now learn some very new professional knowledge and skills, their companies have some guidance, so that feeling of working together was handy.

Like the students in our class, most people do not rely on the certificate to find work, change jobs, but really to update knowledge and charging. Certificate of no particular use, but they are real.

My current company size is not large, more than 30 employees, but business is now involved in the country. Changing IT industry, competition can be described, to do software is also very focused on innovation, so they do not rely on old knowledge to new markets. Is to continually update their knowledge to business vitality and new ideas into the only way to meet the shopping competition.

View Top Professional: Electronic Commerce and Work docking

People: children piano competition, Zhejiang Vocational and Technical College Information Technology Department of the first graduates of e-commerce

And this year many young people, children are facing graduation piano competition and employment issues; but those for the graduates to find jobs in different busy battered, Dong Qin received the game companies will want to sign her, and she has million flowers to select their favorite one - Zhejiang Huatai Silk Co., Ltd. is now practical. This internship is 3 months probation, after 3 months if no major problems, the company can be regularized in a formal member.

Why chatted about their favored by the work unit, child piano first thought race had their own professional time in completing the "foresight."

Chin Tong said game, choose the one hand, to combine their professional interest, but also had to take into account employment, after all, the link between reading and work is still very close. Her own preference to those employed on many factors, post high demand profession. Then choose the "information technology", on the one hand is out of this consideration, on the other hand it is because the heat of their own interest and expertise.

In the choice of occupation, race Chin Tong said the first school teacher to the students in the previous guidance for a number, and she herself also in the process of job to keep a good attitude, and the first lower his profile. After all, the difficulties are the existence of graduate employment, and graduate experience, strength, respect and social workers than there were a big gap. Correct understanding of their strengths and weaknesses, then a reasonable choice of employment orientation, play a great role for employment.

View Top Specialty: garden two years after the revenue development are considerable

People: Zhou Xiaoguang, Zhejiang Forestry College garden professional graduates

"How much employment rate? Our professional students the concept of the employment rate largely because of our professional students, as long as they want to work, and finding a job is certainly no problem." Zhejiang Forestry College garden professional graduates said Zhou Xiaoguang . "Now we do not sign the agreement professional students, mainly working in the contrast in Which unit is more promising, more favorable treatment. If you want to continue their studies, a lot of opportunities, a professional last year, we have eight seniors are Peking University, Zhejiang University, Tongji University and other famous admission to graduate. "

Landscape professional employment situation is good, and in the future would be better. The one hand, economic development has led to increased demand, on the other hand with the College of Forestry better quality of teaching and teaching staff also has a relationship. Zhou Xiaoguang that the College is rich in gardens, held every year at least 8 students exhibition are also invited to lecture famous, even if the average student will have the opportunity and my first landscape architecture at Harvard University, Dr. Jian Yu hole so direct. In addition, as is the Forest garden professional, their floriculture, landscape trees science, cultivation and management of landscape plants is very solid foundation.

Xiaoshan Zhou Xiaoguang, a garden two days ago was still an intern, now have a better unit to his interview, he invited a few days off. He said that many cities lack the strong landscape students, such as better units in Xiaoshan, internship Baochibaozhu, there are living allowance - 1,300 yuan per month. He said two years before graduating from the garden professional senior, now more than 100,000 yuan annual salary of many, some made the project manager after his company opened a garden, just a few years time accumulated substantial assets. Now they are basically all the professional practice of students, and most of the students also have employment intentions, but we all like him, are looking for better jobs, we now have to sign the agreement is not a lot.

Zhou Xiaoguang said the practical ability of graduates relative to badly since, so start income to badly, but fresh graduates, the landscape professional salary is certainly the kind of high; if he is competent Landscape Planning and Design work, a monthly salary of 45 thousand dollars is not a big problem; if he can work independently, then either the future or "money" is a good way it should be said. Part of the practical ability of the people eligible to obtain Class II construction division, often suddenly become the meat and potatoes, is everybody's grabbing. "The key is to be willing to endure hardship, because a school is often to the grassroots, the first two years definitely bitter, but two years later, most people's income and development will be very significant."






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Analysis of pros and cons of discount promotions

Discount promotional discounts called, is the special sales in the most direct but low-level marketing tactics. It is the manufacturer of products by reducing the normal price, the direct economic benefits for consumers, thereby promoting the consumer to buy a sales promotion. For such promotions are often double-edged sword, good for the business use to create interest and awareness, enhance sales force; mishandled, often easy to discount their products into after the sale of hard-line dilemma.
First, four forms of discount promotions

1, direct discount

Certain goods or services through direct price discounts, such as: Jiuzhe offers, special sales, promotions are a direct discount, consumers can know how much cheaper the goods. Direct way to discount a strong lead to more consumer attention and appeal, and encourage consumers to make a purchase decision, consumers increase the quantity purchased, or change the time of purchase (advance purchase) or to increase purchase frequency. Typically, the discount rate should be at least 10% -30% can affect the consumer. Can trigger a price war between brands, resulting in more sales, less profit.

For brand recognition, brand products and high purchasing frequency, consumers concerned about high consumer products, direct marketing discount effect is especially prominent. The face of product homogeneity so high, the direct effect of discount promotions for some of those well-known brands also lethal, but not very high brand awareness for those products, even to a higher discount, it is difficult to achieve good sales effect.

2, quantity discounts

For those who buy a product or service a large number of consumers a price discount. Generally in accordance with the number of how many consumers were given different price discounts, purchase The more the greater the discount. The number of consumers may provide a discount to buy a product to a certain number or amount, to give some discounts may also require consumers to buy certain kinds of products has reached a certain number or amount, according to a certain amount of the total purchase discounts.

Quantity discount is intended to encourage consumers to purchase bulk purchase or concentration, so often used to buy high frequency of large correlation between the products of daily consumer goods.

3, additional gifts

When consumers purchase a certain number or amount of the product, according to a certain percentage of companies giving similar products or to request additional or related products. "Buy one get one free" is the most common form of additional gift, the money consumers spend a product can be two products, the equivalent discount on their real or discount promotion.

This method can not only effectively stimulate consumers to buy, and can help accelerate the promoters sales targets. Commonly used in the lower unit price, packaging is simple, fast frequency of daily consumer goods.

4, dosage does not increase

Dosage does not increase and additional gifts are very similar, except that the way to the finished products before the products will be packed in gift packaging, in order to increase the amount not to sell to customers the same price to buy more products .

This approach can also stimulate consumers to buy good, especially for consumer brand names; If you are unfamiliar brands or new products, acceptance of this approach would lower some of the.

Second, the advantages of discount promotions

1, significant promotional effect

Consumers buy goods prices are often the main determinant of the time, especially for those products with high brand recognition. Therefore, the impact of discounts to consumers the largest and most effective marketing method. As the promotional discount effect is obvious, manufacturers often use this as a sudden response to market conditions, product promotions against rivals to deal with expired products or off season products, reduce inventory, speed up the recovery of its investment promotion and so on with the business, sometimes the sales staff to achieve sales goals of the emergency measures.

2, promotions and easy to operate

Companies according to different regions, different times, in allowing the promotion budget, the design of different discount rates. This promotion methods work less, are easy to control costs and risks.

3, the simplest and most effective means of competition

To counter the competitive brands product sales growth, new products to market against competitors or new policy, etc., in a timely manner with discounts to stimulate consumers to buy the product, reduce the customer's interest in competing products, and through the promotion of a large number of consumers to purchase or advance purchase, to gain market share against competitors.

4, helping to train and retain existing consumers

Activities can have some direct discount advertising effect, shaping the image of high quality low-cost products, have been used to attract customers to repeat purchase the product, to form a stable of existing consumer groups.

E, deeply welcomed by customers and the promoters

Discount promotions to attract the retail end of the pedestrian flow, to stimulate the sales of products and other products. Promoters can also be sold through discount sales of goods as quickly as possible, and because of the increasing flow of people, to stimulate other non-discount sales, accelerating sales targets.

Third, the limitations of discount promotions
1, blindly discount the fundamental problem can not be sold

Discount promotional products can increase the short sales and increase market share, but sales can not solve the fundamental problem makers, but also misled the company's correct understanding of the market is not conducive to the adjustment of product structure. Sales managers will indulge in this way the illusion of immediate sales, not thinking about solutions, even for such promotions dependence.

2, loss of profits is difficult to make up for discounts

Discount promotion if the profit margins within the control of the implementation of good, if manufacturers are competing to be caused by uncontrolled discount to business sales sink deeper and deeper, causing the loss is difficult to discount pack. For example: Assume a 20% product margin by 9.5 fold of the discount, then at least a 33% increase in sales to recover the investment; if the discount is 9 fold, you need a 100% increase in sales; if off discount in accordance with 8.5, then need to increase sales by 300%. If discount is 8 fold, it can never be profitable. think about it, and now competition is so fierce, each cut-common occurrences, but must take a scale, "Costly hit big discount", this will not only hurt other brands, but also into their own sets.

3, will often discount products and brand damage

Consumers often think that the regular discount price of high quality will be lower than the competitive brand, would consider the original price is unreasonable, will be that manufacturers are reducing the grade and quality products, will reduce the status of the brand among consumers, will reduce their value and status of the brand, product prices will result in an invisible obstruction. If consumers or customers used to discount the prices of products, brand status in the minds of consumers is that after the grade and the image of the discount.

4, discount promotions are not conducive to building brand loyalty

As the discount price may attract some attention, particularly high consumers, such consumers who are accustomed to lots of discount products, not the number of brand loyalty. Once, the end product discount promotions, they may be immediately converted to the product discount brand promotion, where relatively low. However, a high degree of brand loyalty that consumers often feel as product discounts and product, brand grade in the fall, affecting their identity and image, rather than in the choice of brand products.

5, discount promotions easily lead to price war

4P in marketing, the regulation price is the market competition of the simplest and most effective means of competition, but high-amplitude, high frequency of discount promotions lead to inter-brand competition of prices unfavorable to the maintenance of the price of product image and a reasonable profit space.

4, discount promotions operating skills

1, choosing the right promotional opportunity. Discount drink promotions such as the option of the summer or holidays.

2, activity time to 2-3 weeks is appropriate. Consumers to consider buying a normal cycle, if too long, the price may be difficult to return to in situ.

3, the amount of discount should be accounted for 10-20% of the selling price was attractive.

4, discount promotional advertising simple, eye-catching, accurate, with lethal, do not use fancy form.

5, discount promotional products to select those high maturity, consumed in large quantities, purchase frequency is high, seasonal, close to the shelf-life, technology and packaged in a weak product.

1:00 Summary:

Master David Ogilvy Advertising 鈥?decades of experience: the current use of price-cutting promotions will continue to reduce the product's reputation in the eyes of consumers. Discount promotions to meet the appropriate advertising, personal selling and public information such as marketing, business development of the whole, we must discard the blind discount direct discount promotions, price cuts, "one-man show." Without the discount promotions, and other organic elements combine together to play out the sales power, even in the short period of time so that businesses see sales and profits, but it helps to achieve strategic effect is weak development of play, or even unreliable. Create Duarte 鈥?Nielsen measured consumer purchase of state law of Bev 鈥?Murphy would call it "is a dubious selling point of the curve."







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